About Brian Pinto

I represent the employer, not the insurance company.

For more than 25 years I have helped business owners, CFOs and HR leaders make better financial decisions about one of their largest operating expenses. That work includes leadership roles with Mercer, Aon, USI and CBIZ.

Brian Pinto, healthcare cost optimization advisor

25+ years of experience, including leadership roles with

MercerAonUSICBIZ

Firm names are listed to describe Brian's professional background. No endorsement is implied.

Healthcare is a business expense that deserves management.

Most employers renew their health plan every year without ever seeing the expense analyzed the way they would analyze any other line item of that size. My work is to change that: bring the claims, the contracts and the funding structure into one clear picture, quantify what is recoverable, and give leadership a plan they can defend.

I work with organizations of 20 to 2,500 employees across manufacturing, professional services, construction, distribution, nonprofits, healthcare, technology and financial services. The focus is practical: reduce healthcare spending, improve cash flow, evaluate alternative funding, strengthen fiduciary compliance and increase the value employees actually receive.

I am not a traditional insurance broker. I am a strategic advisor measured on business outcomes and long-term partnership. If your current program is already competitive, you will hear that from me directly.

Away from the desk, I am a husband and the father of two young children in elementary school. Most of my clients start as a 20-minute conversation and stay for years, which is the part of this work I enjoy most.

Connect with Brian on LinkedIn

Why employers work with Brian

Experience that transfers

Leadership roles with Mercer, Aon, USI and CBIZ, applied to companies of 20 to 2,500 employees.

Your data first

Claims, contracts and invoices drive the analysis. Nothing starts with a carrier quote.

One seat, yours

If your current program is already competitive, you will hear exactly that.

Year-round work

The calendar does not stop between renewals, so neither does the analysis.

Industries served

  • Manufacturing
  • Professional Services
  • Construction
  • Distribution
  • Nonprofits
  • Healthcare
  • Technology
  • Financial Services
Brian Pinto finishing Ironman Lake Placid in 2023 at the finish line arch

Ironman Lake Placid · 2023 · 140.6 miles

Why It Matters To Your Business

2.4 miles. 112 miles. 26.2 miles. One decision at a time.

In 2023 I crossed the finish line at Ironman Lake Placid. It took months of early mornings, a written plan and a willingness to keep going when the day stopped being comfortable. It is the same operating system I bring to your healthcare spend.

Endurance over quick wins

140.6 miles is not won in the first hour. Neither is a healthcare strategy. The real savings show up in year two and year three, and I stay in it that long.

Discipline in the data

Nobody finishes on adrenaline. You finish because of the training log. I approach claims, pharmacy and funding the same way: measure, adjust, repeat.

A plan for the hard miles

Every race has a bad stretch. So does every renewal. I plan for the difficult conversation with the carrier before it happens, not after.

Accountable to the clock

A finish time cannot be spun. I hold my own work to the same standard: measurable outcomes on your cost, not activity reports.

What Others Say

Referrals happen when trust travels with them.

Brian is the rare advisor who leads with questions instead of answers. He listens for what the business is actually trying to solve, then holds people accountable to the plan they said they wanted. That combination of curiosity and follow-through is why executives trust him with hard decisions.
Dr. Dave Ruth
Executive Coach
Ruth Executive Coaching
Worked with Brian on leadership and client advisory development
I do not hand my clients to anyone casually, because my name goes with the introduction. Brian gives them a clear, data-supported read on one of their largest expenses and never puts me in an awkward position. He reports back, he explains the numbers in language a CFO uses, and my clients thank me for the referral.
Managing Partner
Regional CPA firm, New Jersey
Name withheld at the firm's request
CPA Strategic Alliance partner since 2022
In diligence and after close, benefits are usually where the surprises hide. We brought Brian into a portfolio company and he found cost we had underwritten as fixed. He is independent, he is quick, and he tells you what he actually found, which is exactly what you want before you sign.
John C.
Partner, private equity
Middle-market fund, New York
Full attribution available on request

Next Step

Start with a 20-minute conversation.

Tell me what is frustrating you about your current program and I will tell you honestly whether a review is worth your time.

20-minute conversation. No cost, no obligation, no sales pitch.